“The lip gloss that set a class for you.”
Lip gloss is an essential item; most women can’t step out without it, especially in the winter season. The market for lip balm is unlimited; thousands of brands and millions of customers exist. It makes it a little difficult for new businesses to make their names. Cosmetic brands try different tactics to sell the product but often ignore the importance of well-designed wholesale lip gloss boxes. A good packaging design retains old customers and attracts new shoppers.
Brands opt for different strategies to win the heart of customers. If you rely totally on the product quality, it will cost you big in the future.
The packaging is what shoppers see first and build their product perception based on it. If the box design is not on the point, customers will look for other options you can’t afford at all costs.
So, if you are still using the standard solution for lip balm packaging, it is time to switch to custom packaging now.
Here Are Some Tips and Tricks to Start the Designing of Wholesale Lip Gloss Boxes
- Product Preservation Should Be the Top Priority
When it comes to cosmetic products are delicate and need unique packaging solutions for complete safety. Ensure that product boxes should guarantee the protection of the inside product. The box size should hold the product perfectly without leaving too much or too little space. Use durable material, so there leaves no need for inner packaging.
If you lock at the packaging of the famous brand, you will not find any bubble wrap or peanut packaging in the wholesale lip gloss boxes.
“When you love excellence in beauty, you are gonna love us.”
- Branded Packaging Will Help in Marketing
You will not see any product on the retail shelves without the brand name or logo. If customers like a particular product, they recommend it to their friends by the brand name, not the product name. The logo is your unique identity. So, don’t miss this marketing opportunity and make your logo part of the lip balm packaging process.
- Use Natural and Recyclable Material for The Boxes
It is more than obvious that a brand can’t compete in the cosmetic industry without using natural, recyclable and eco-friendly materials.
Customers will not consider you if the packaging boxes are wasteful and excessive. Cardboard boxes are the answer to the need for nature-friendly boxes.
These are affordable, easy to recycle, and easy to reuse. Another material that is gaining popularity recently is the Kraft boxes.
- Simplicity Should Be the Key
Nowadays, people prefer simple and minimal designs for custom lip gloss packaging boxes. Gone are the days when you could have boxes with shiny graphics and complex patterns.
Simple floral or dotted patterns work best for lip balm containers. If you want more simplicity, one solid color as a background with text printed in light color is great to go.
- Don’t Miss Out On Transparency
Transparency is a significant factor in influencing customers to get the product. You cannot miss out on it, as customers want to see the actual product before purchasing wholesale lip gloss boxes. Inserting a small plastic window on the front will give a sneak peek of the actual product. The truth will help to sell the product in a better way.